Peer Insight is an innovation consultancy. We empower people to be fearless explorers of new services, new experiences, and new business models through design thinking and the principles of entrepreneurship.
As a practitioner of service design, I often get asked for recommendations on great books about design thinking methods. After many impromptu conversations at conferences, workshops, and other events, I've finally decided to put them down on paper.
Think design strategy might be the career path for you, but not sure where to start? Here are 4 ways to get your feet wet and gain experience.
Wondering what a day in the life of a Design Strategist at Peer Insight is like? Get the inside scoop here.
You’ve heard of yoga. Maybe you’ve even practiced yoga. What kind? There’s Hatha yoga, Shavasana, yoga, even hot yoga. But have you done gallery walk yoga?
In organizations, we standardize to lessen anxiety and create rules to set expectations. However, being comfortable in what we know and habituating to familiar processes lead us astray - and can lead us to continue on in a process that no longer works for the new people who are a part of it.
It is important to design for all your user groups not just the end user when creating experiences with human-centered design. A key example is the difference between Uber and Lyft and why Lyft is seemingly winning in the marketplace.
Harvard Business Review tells us platforms are the dominant business model and we've found the same thing across 11 years of helping clients build new services. So armed with HBR's depiction of WHAT a platform is, I'll share with you HOW to build one for your organization.
A fairly recent addition to my workflow preferences is the use of actions in Adobe applications. In this post, I want to share with you what an action is, the advantages they serve in your design workflow, and some of my favorite actions that I've created.
A successful corporate incubator or accelerator depends upon three things: people, people, and people. That’s what I learned by speaking with the heads of corporate incubators at 12 blue chip corporations in the past eight weeks.
Intrapreneurs possess the entrepreneurial chops to translate customer insights into compelling business concepts, in addition to being savvy navigators of the corporate environment. Here are 5 traits of successful intrapreneurs that we've witnessed in our work with some of our inspiring clients.